Conference programme
Monday, 27 September 2010
15:30-16:00 Welcome Reception
16:00-17:45 The World and the Aquatics Sport
• FINA President's welcome
• The Role of Sport in modern society: Education, Citizenship, Sport for All
• Interest of Government Organisations in FINA events
• National Federation Development Plan
• Aquatics in the 21st Century – Trends and Opportunities
18:30-20:00 Official Opening Ceremony
Tuesday, 28 September 2010
09:00-10:30 Aquatics Today
• Aquatics in the 21st Century - Trends and Opportunities
• The view of aquatics from the IOC
• The view of aquatics from the media
• The view of aquatics from a host city
11:00-12:40 Challenges and Opportunities
• Attracting Youth Audiences - Digital revolution
• Relationship Between National Federation and Host City
• National Federation relations with Public Authorities
• Aquatics for All – engagement in sport
14:30-16:10 Workshops
| Stream #1 | Stream #2 |
| National Federation, strong-minded growth (Part I) |
Host city Insights |
| • Strategic Planning • Governance • Branding • Finances, budgeting |
• Bidding Strategies • Developing New Sources of Revenue • Relationship OC Competition Manager an NF/FINA • Collaboration with FINA |
16:45-18:25 Workshops
| Stream #1 | Stream #2 |
| National Federation, strong-minded growth (Part II) |
Television workshop |
| • The role of the Aquatic physician • Enhancing performance - What can the SMC do for the NF • Generating Increased Revenues • Securing your income |
• Future Trends in Broadcasting • FINA events and TV Partners • Television Properties and Rights Fees • Strategies to get on TV screen |
Wednesday, 29 September 2010
09:00-10:40 Workshops
| Stream #1 | Stream #2 |
| National Federation, strong-minded growth (Part III) |
Media trends workshops |
| • Securing Clean Sport • Supporting Coaches and Athletes • Volunteer • Results Entry System |
• Creating and Sustaining Media Interest • Educating the Mainstream Media about Aquatics Sport • Improvement National Federation and Media relations •FINA Aquatics World Magazine |
11:15-12:40 Workshops
| Stream #1 | Stream #2 |
| National Federation, strong-minded growth (Part IV) |
Sponsorship and Financial Support |
| • Collaboration with Olympic Solidarity • Autonomy of the NFs & Sports Movement • Sponsorship |
• Attracting and Retaining Sponsors • Sponsor Activation and Event Promotion • Relations between National Federation sponsors and athlete’s sponsors |
14:30-16:30 Together we can make Aquatics Bigger
• The view of aquatics in the world sports market
• Pool is Cool
• Together we can make Aquatics Bigger (Panel Discussion)
17:00-17:30 Closing Speech
